5 Key Benefits of ‘Online Bookings’ in GoLearn

Our friends over at Fitronics (original developers of the Learn2 software) have shared their thoughts on the top 5 benefits of online bookings for sports courses. Here's what they have to say: 

Being able to take online bookings for your sports courses can be hugely beneficial to your business, saving you time and increasing your revenue.

The new ‘Online Bookings’ module for GoLearn (formerly Learn2) allows you to take bookings from customers via your website 24/7/365.

Here are the key benefits of adding the ‘Online Bookings’ module to your GoLearn setup.

1. Supports Your Covid-Security

Taking online bookings is a fantastic way to reduce unnecessary visits to your facility and cut down on queues in reception, helping you with your commitment to providing a Covid-secure environment for your members.

Even with restrictions easing, Covid will remain a very real concern for the population - with avoidance of unnecessary face-to-face contact in public buildings a priority. Having a system like ‘Online Bookings’ in place that helps facilitate this won’t go unnoticed by consumers. Their first impression of your business will signify an organisation that is taking their safety and, more importantly, the safety of their children seriously.

Your staff will also see similar benefits, making them more comfortable and therefore more productive in their working environment.

2. Superior Customer Experience

In the modern world, our time is increasingly precious. Convenience is king and living our lives through the internet we expect instant access at a time that suits us.

The superior customer experience of being able to book my child onto a course of swimming lessons online in just a couple of clicks at half 9 at night, rather than having to find time in my busy day to play telephone tennis or stand in a queue in a leisure centre reception, could be the deciding factor in who I choose from my shortlist of providers.

With the reduction of queues in reception, your existing members will see their experience improved too.

Having ‘Online Bookings’ in place could become your competitive advantage in a fiercely competitive crowded market.

Quick tip: How do I make sure that my customers are booking onto the most appropriate course for their ability level?

There are a few ways to do this! Download our GoLearn Top Tips and discover how best to manage ability levels in online bookings.

3. Saves Time

Just as ‘Online Bookings’ improves the customer experience; it improves the staff experience too.

Reducing incoming phone calls and face-to-face visits from parents trying to book their children onto your classes will free up your reception staff to use their time more effectively, serving your customers better.

4. Increase Revenue

The more ways consumers have to spend money with you and the easier it is to do, the more revenue you will generate.

The ‘Online Bookings’ add-on for GoLearn is an affordable solution that will easily pay for itself, and then some, with the revenues it will generate for you.

5. Improve SEO

Because ‘Online Bookings’ is linked-to through your company website, your customers will navigate to your domain every time they want to use it. Each time they do this, Google registers the visit as a ‘hit’ which it takes to mean “someone said this is a good website”. Amongst other factors, the more ‘hits’ your website receives the better Google thinks it is and, therefore, the higher up its search results it will put you; thus, increasing your chances of gaining a new customer the next time they search for “swimming lessons near me” in Google.

It’s clear that there’s no end to the benefits of online bookings in a sports course context. Why not request a demo and see for yourself how online bookings can benefit your organisation?